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Fiverr Pro
English
$
USD
I will identify the audience your website is really attracting
Amy Kelly
About this gig
Think your website is speaking to your ideal customer? It might be. Or it might be quietly attracting the wrong audience.
I analyse your website's design, structure, tone, copy, offers, and calls to action to reveal the marketing persona your site is actually targeting.
This is not a generic buyer persona service.
This is a perception design audit built around one key question:
Who does your online store look like it was made for?
That matters because many businesses say they want one type of customer, while their design and messaging appeals to someone else entirely.
This gig helps you uncover
- the persona implied by your website design and messaging
- the persona's goals, pains, problems, motivations and needs
- the decision criteria the persona is using when making a purchase
- their state of mind during the customer journey
Ideal for
- businesses with low-quality leads
- brands planning a site refresh
- founders unsure why their site is not converting
- agencies wanting an outside perspective
- businesses attracting the wrong type of customer
- teams that need clarity before rewriting copy
Get to know Amy Kelly
Amy Kelly
Consumer Behaviour Specialist
- FromAustralia
- Member sinceFeb 2011
Languages
English
I’m Amy Kelly, and I’ve spent years helping businesses get clearer about who they’re trying to reach. I specialise in target market and ideal audience development, with a focus on the gap between a business’s intended customer and the audience its website actually seems to attract. I'll help you understand who your website appears to speak to, where that may clash with the audience you actually want, and how messaging, design, and positioning shape buyer perception. My work gives you practical insights to sharpen your website, improve your messaging, and attract better-fit leads.
My Portfolio
FAQ
Is the persona based on my real customer data?
No. The persona is created based on your current website's design, messaging and positioning. The goal is to reveal who the design of your site is attract, so that you can confirm that these people are the same as the customers you want.
So this is not traditional buyer persona research?
Correct. This is an audit that focuses on behavioural design and design psychology. It helps to uncover whether your site is attracting the audience you want to signalling to a different one.
Why would this audit be useful?
Many websites are built around assumptions. If the design and messaging are appealing to the wrong people, you may get poor-fit leads, weak conversions or confusion in the sales process.
Can this help if I already know my target market?
Yes. In fact, that's when it becomes even more useful. You can compare your intended audience with the persona this audit reveals to identify how to strengthen your targeting.
Do you rewrite/change the website too?
No. This gig focuses on auditing and creating a persona.
Will you tell me how to fix the mismatch?
Depending on the gig package you choose; there are recommendations about messaging, CTAs, tone and positioning.
