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analyst_humayun

Md Humaun K

@analyst_humayun

Full Stack Conversion Tracking Guy

Bangladesh
English, Bengali, Hindi
About me
Hi, I’m Md Humaun Kabir – Your Web Analytics & Automation Expert! Do you need precise tracking, seamless integrations, or automation to supercharge your business? You’re in the right place! I specialize in: ✅ Google Tag Manager (GTM) – Advanced implementation & troubleshooting ✅ Google Analytics 4 (GA4) – Setup, eCommerce tracking & reporting ✅ Facebook Pixel & Conversion API – Accurate event tracking for better ads ✅ Google Ads Conversion Tracking – Maximize ROI with precise insights ✅ TikTok, Pinterest, Twitter, & Snapchat Pixel & Conversion API – Perfect tracking across platforms ✅ Zapier... Read more

Skills

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analyst_humayun
Md Humaun K
Offline • 
Average response time: 1 hour

See my services

Marketing Concepts & Ideation
I will design a server side tracking and web analytics data strategy
From$20 / projectMore details

Portfolio

Work experience

Conversion Tracking Fixer

Blanco Perfumes • Part-time

Oct 2025 - Dec 2025 • 2 mos

Role & Challenge: I was hired to audit and resolve severe data discrepancies across the brand's marketing infrastructure. The marketing channels were severely over-reporting conversions (e.g., showing 700-800 conversions when the CMS backend only registered 500 real orders) and occasionally under-reporting, making ROI measurement impossible. Actions Taken: * Conducted a full tracking audit to identify the root cause of the broken data. * Repaired and reconfigured the DataLayer to ensure accurate data pushing. * Implemented First-Party tracking to bypass browser restrictions and improve data collection. * Engineered and deployed comprehensive Server-Side tracking across multiple platforms. Technologies & Platforms Integrated: Google Analytics 4 (GA4), Google Ads, Meta Ads, Snapchat Ads, TikTok Ads, and Mixpanel. Outcome: Completely restored data integrity, perfectly aligning marketing channel reporting with actual backend CMS sales to ensure accurate tracking and reliable campaign optimization.