I do projects on business consulting using data analytics. Major areas of focus are,
1. Business Intelligence Solutions - KPI Tracking dashboards using Power BI, Tableau, Looker Studio, etc.
2. Predictive Analytics - Forecasting (Demand and Sales) and Regression Modelling (Factors affecting Sales).
3. Customer Prioritization Solutions - Segmentation using Clustering, RFM Analysis, Metrics - CLV, Retention rate.
4. Marketing Analytics Solutions - Campaign Effectiveness, Marketing Mix Modelling, AB Test, Cost Optimization. ... Read more