Alif Mahmud

Tracking Specialist

Pareto Leads • Part-time

Dec 2023 - Present • 2 yrs 5 mos

At Pareto Leads, I focus on advanced tracking setups for lead generation clients. I manage GA, GTM, and Meta Conversion API configurations that ensure every lead is tracked accurately. My goal is to align data between web forms, CRMs, and ad platforms, reducing discrepancies and improving decision-making for ad spend allocation.

Tracking & Attribution Consultant

Therealfx • Freelance

Feb 2022 - Present • 4 yrs 3 mos

At Therealfx, I managed tracking and attribution for multiple ClickFunnels sites, implementing server-side tracking via GTM for Meta CAPI and GA4. Integrated Hyros for advanced attribution, improving event accuracy, data consistency, and campaign optimization across platforms.

Digital Marketing & Tracking Lead

Trivox AB • Full-time

Dec 2020 - Present • 5 yrs 5 mos

I help Trivox AB manage and maintain complete tracking coverage for digital campaigns. My setups ensure every ad click, lead, and conversion is tracked correctly, allowing the team to analyze which campaigns perform best and where to optimize.