
Andrew
Brand Identity Designer, Brand Kit for Ecommerce and Retail Clothing Brands
Skills

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Work experience
Brand Identity Designer
Self Employed
Jun 2020 - Present • 6 yrs 1 mo
My professional career has been deeply embedded within retail marketing and digital e-commerce ecosystems. Working closely with modern apparel lines and direct-to-consumer (DTC) storefronts, I design conversion-focused brand identity packages built to thrive in crowded markets. I specialize in production-ready vector delivery ensuring every logo system seamlessly scales from tiny mobile favicons to physical retail packaging, custom hang tags, and labels. My work bridges the gap between pure graphic design and commercial strategy, allowing brands to establish high visual equity on both Shopify and print medium formats.