Andrew Edward

AI Automation Architect

Freelance • Freelance

May 2023 - Present • 3 yrs 4 mos

Job History & Achievements: I specialize in bridging the gap between high-level LLMs like Anthropic’s Claude 3.5 Sonnet and the GoHighLevel CRM ecosystem. My primary focus is building "intelligent" agents that replace standard, robotic chat responses with empathetic, sales-driven conversations. During my tenure, I have successfully deployed over 200+ custom AI agents for agencies in the Real Estate, Solar, and Med-Spa niches. Key Achievements: - Developed a proprietary "Claude-to-GHL" bridge using n8n and Make.com that allows AI to write directly to CRM custom fields, solving the common "Read-Only" API limitation. - Reduced lead response time from an average of 15 minutes to under 30 seconds, resulting in a 40% increase in booked appointments for SaaS clients. - Built a comprehensive "AI Sales Snapshot" that includes automated sentiment analysis, which tags leads as "Hot," "Warm," or "Cold" based on Claude’s evaluation of the conversation. - Mastered the Model Context Protocol (MCP) to allow Claude to navigate GHL sub-accounts and perform complex workflow audits for agency owners. - Engineered anti-hallucination guardrails that ensure AI agents never misquote pricing or promise services not offered by the client, maintaining 100% brand integrity. - Optimized API token usage for high-volume agencies, reducing their monthly overhead by 25% through efficient prompt engineering and context-window management. - Integrated Twilio and Mailgun with Claude-driven logic to ensure omni-channel consistency across SMS, Email, and Instagram DMs within the GHL Conversations tab.

CRM Automation Specialist

Accenture • Full-time

Feb 2021 - Aug 2022 • 1 yr 6 mos

Job History & Achievements: At Accenture, I focused on enterprise-level CRM migrations and large-scale automation projects for Fortune 500 clients. My role involved auditing existing sales funnels and identifying bottlenecks that could be solved through API-led integrations. Key Achievements: - Led a team of 5 developers to migrate a legacy CRM system with 500,000+ contacts into a streamlined GoHighLevel architecture. - Designed 50+ sophisticated GoHighLevel workflows that automated the entire onboarding process for a global logistics company, saving 100+ manual labor hours per week. - Created a "Universal API Connector" that synced GoHighLevel data with external SQL databases for real-time reporting and analytics. - Developed custom JavaScript snippets for GHL Funnel pages to track user behavior and trigger personalized AI follow-ups. - Conducted weekly training sessions for client sales teams on how to leverage CRM automation to increase their closing rates by 15% year-over-year.

Marketing Automation Lead

WPP plc • Full-time

Aug 2019 - Aug 2021 • 2 yrs

Job History & Achievements: I managed the marketing technology stack for high-spend digital advertising campaigns. I focused heavily on Lead Attribution and conversion rate optimization (CRO) within the GoHighLevel platform. Key Achievements: - Scaled a SaaS agency’s GoHighLevel sub-account count from 10 to 150 using automated snapshots and white-label onboarding flows. - Integrated Zapier and Make.com to connect GHL with over 20+ third-party marketing tools, ensuring a seamless flow of lead data. - Built high-converting funnels that processed over $2M in annual revenue for clients in the e-commerce and coaching sectors. - Implemented advanced A/B testing for automated email sequences, resulting in a 22% increase in open rates and a 10% boost in click-through rates.