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andrywirawan

Andry Wirawan

@andrywirawan

Brainstorm

Indonesia
English
About me
"A dedictated and goal-oriented professional based in Jakarta, with a solid educational background from Universitas Prof. Dr. Moestopo (Beragama). I strongly believe in the principle of 'No hardwork no life', which drives my commitment to consistency, continuous learning, and delivering high-quality results in every project I handle. Passionate about professional growth and building meaningful networks to drive organizational success."... Read more

Skills

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andrywirawan
Andry Wirawan
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See my services

Catalog Design
I will design brand catalog like exdaehong creative director agency
From$15 / projectMore details

Portfolio

Work experience

CARGOX

Head Of Creative & Promotion

CARGOX • Full-time

Apr 2019 - Mar 2022 • 2 yrs 11 mos

1. Position PurposeThe Head of Creative & Promotion at PT JOBS is a strategic leadership role responsible for driving the brand’s visual identity, creative storytelling, and promotional strategies across all B2B (Business-to-Business) and B2C (Business-to-Consumer) channels.In the highly competitive courier and logistics industry, this role is critical to differentiating PT JOBS from competitors. The individual will oversee the conceptualization and execution of nationwide marketing campaigns, digital promotions, retail outlet branding, and corporate communications to boost brand awareness, customer acquisition, and customer retention.2. Key Responsibilities and DutiesA. Strategic Creative LeadershipBrand Identity Management: Maintain, evolve, and enforce PT JOBS’ brand guidelines across all touchpoints, ensuring consistency in visual identity, tone of voice, and messaging across retail outlets, delivery fleets, uniforms, and digital media.Campaign Conception: Lead the brainstorming and development of 360-degree creative campaigns for peak logistics seasons (e.g., Eid al-Fitr, Christmas, New Year, Harbolnas/11.11/12.12 shopping festivals).Market Adaptation: Analyze courier industry trends, competitor promotions, and consumer behavior to pivot creative strategies and stay ahead of logistics market demands.B. Promotional Strategy & Campaign ExecutionOmnichannel Promotions: Design and execute high-impact promotional programs (discounts, loyalty rewards, cashback tie-ups, and corporate shipping packages) to increase daily shipping volumes.B2C Retail Promotions: Create attractive POSM (Point of Sale Materials) and experiential marketing setups for PT JOBS drop points, agent outlets, and franchise networks to attract walk-in retail customers.B2B Marketing Support: Partner with the Corporate Sales team to create high-conversion pitch decks, corporate brochures, and tailored promotional bundles for e-commerce enablers, MSMEs (UMKM), and large enterprises.E-Commerce Integra