I’m Big Jim Bice, a Gen X American Navy veteran living in the Philippines. I spend most of my time online making music, gaming, and hanging out with people my age. I’m not a fancy marketer—I’m the audience you’re trying to reach.
If you’re writing ads, posts, or lyrics for Gen X and late boomers, I’ll tell you honestly how it lands: authentic, cheesy, confusing, or condescending. I can also suggest simpler wording and more era‑accurate references so you don’t accidentally sound like a teenager trying to “talk old.”... Read more