Sophie Berry

Social media management at Forvr Murr

ForvrMurr • Freelance

Dec 2025 - Jul 2026 • 7 mos

Forvr Murr is a luxury fragrance decant brand specializing in premium perfume oils and designer fragrance samples. Engaged as full-service digital strategist and social media manager responsible for website development, social media management and monthly marketing strategy execution. Key responsibilities and achievements: - Designed and developed the Shopify e-commerce store from scratch, optimizing product pages, navigation and checkout for maximum conversion - Built and executed full monthly social media strategy across Instagram and TikTok including content calendars, Reels production, carousel design, caption writing and hashtag strategy - Developed brand marketing proposals and growth roadmaps aligned with luxury fragrance positioning - Implemented Instagram Shop product tagging and social commerce setup connecting social content directly to store checkout - Managed ongoing monthly social media presence maintaining consistent brand aesthetic and luxury editorial tone across all platforms - Brand currently generating consistent monthly online sales through social media driven traffic and organic content strategy

Social Media Manager & Content Strategist

Vagaro • Freelance

Mar 2026 - May 2026 • 2 mos

FirstTeamFitness is a fitness and personal training brand offering coaching, training programs and lifestyle content to help clients build strength, improve fitness and transform their bodies. Engaged as ongoing social media manager responsible for full Instagram management, content strategy and brand growth execution. Key responsibilities and achievements: - Built and executed complete monthly content strategy from scratch including content calendars, Reels production, caption writing, hashtag research and posting schedule - Grew Instagram account from 150 followers to 900+ followers through consistent Reels strategy and targeted content approach - Increased average post views from 1,000 to over 4,000+ per post through optimized short-form video content and trending audio strategy - Developed content pillars around transformation storytelling, training clips, motivational content and client results to build authority and trust in the fitness space - Maintained consistent brand voice and visual identity across all posts building a recognizable and engaged community on the platform - Managed daily engagement including comments and interactions to build community and strengthen audience loyalty - Delivered monthly performance reports tracking follower growth, reach, impressions and engagement rate with actionable recommendations

Social Media Manager

Metzger Performance fitness hub • Freelance

Dec 2025 - Feb 2026 • 2 mos

As a Freelance Social Media Manager, I helped a fitness brand to manage and grow his social media accounts, instagram, facebook and pinterest. My role focuses on building strong brand presence, increasing engagement, and driving targeted growth through strategic content and platform-specific marketing. Key Responsibilities: -Developed and executed social media strategies tailored to each brand niche -Created content calendars, captions, hashtags, and visual content -Managed and optimized business profiles for better reach and visibility -Researched trends and implemented platform-specific growth strategies -Increased audience engagement through consistent posting and interaction -Analyzed performance insights and adjusted strategies for better results Platforms Managed: -Facebook, Instagram, TikTok, LinkedIn, and Pinterest