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anishjain02

Anish Jain

@anishjain02

Customer Insights, Digital Analytics and MarTech Strategy Expert

United Arab Emirates
English, Hindi
About me
Hi, I’m Anish, a Senior MarTech and Data Analytics Consultant with 13+ years of experience helping businesses improve marketing performance through customer data, CRM, and analytics. I work across Salesforce, Marketing Cloud, Data Cloud, GA4, GTM, Tealium, and Adobe to unify data, build automated customer journeys, create dashboards, and set up strong measurement frameworks. My focus is to turn complex marketing and customer data into practical solutions that improve decision-making, efficiency, and business growth.... Read more

Skills

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anishjain02
Anish Jain
Offline • 

See my services

Data Analytics Consultation
I will implement analytics and martech for your business
From$500 / projectMore details

Portfolio

Work experience

PROMOFIX

Senior Data & Insights Manager

PROMOFIX • Full-time

Oct 2025 - Apr 2026 • 6 mos

• Lead insight generation for partner brands by integrating consumer/location signals, CRM data and media performance to shape integrated marketing roadmaps, channel roles and KPIs. • Own measurement and optimization governance for integrated programs (digital + offline/footfall), including footfall attribution, geo-fencing and incrementality, to improve media efficiency and audience quality. • Partner with Sales, Client and agency teams on joint proposals and QBRs, translating insights into commercially compelling narratives that support renewals and incremental budgets. • Support analytics implementation and governance (GA4, GTM) to ensure accurate event capture, attribution readiness and consistent KPI reporting.

Abu_Dhabi University

Marketing Ops & Analytics Manager

Abu Dhabi University • Full-time

Mar 2024 - Sep 2025 • 1 yr 6 mos

• Owned the Analytics and MarTech stack to enable insight-led planning and digital maturity; partnered with CMO/CTO on customer 360, annual measurement plan and governance across paid, owned and CRM channels. • Designed KPI frameworks and measurement plans for integrated campaigns (paid, owned, CRM); implemented GA4/GTM taxonomy, custom metrics and server-side measurement (e.g., Facebook CAPI). • Led MarTech vendor evaluation and implementation (CDP, automation, analytics) including requirements definition, stakeholder alignment, governance and adoption. • Enabled lifecycle marketing execution and measurement through Salesforce Marketing Cloud (Journey Builder, Automation Studio, Email Studio) aligned to business objectives.

IMPACT_BBDO

Data & Analytics Manager

IMPACT BBDO • Full-time

Sep 2022 - Oct 2023 • 1 yr 1 mo

• Defined measurement strategy, KPI frameworks and reporting for multi-channel digital programs spanning web, app and paid media. • Developed technical specifications (BRD/FRD) and led implementations of GA4 360, GTM, Firebase and Adjust to enable end-to-end tracking, attribution and optimization. • Delivered consumer behavior insights and optimization recommendations to senior stakeholders to improve campaign performance and digital experience maturity.