
Ankush Kumar
Google Ads PPC Expert Lead Generation Campaign Optimization
Skills

Portfolio
Work experience
Senior Google Ads Specialist | PPC Expert
Self-Employed | Freelance PPC Consultant • Self-employed
Dec 2016 - Present • 9 yrs 6 mos
Over the past 8 years, I have managed and optimized Google Ads campaigns across multiple industries including Travel & Tourism, Taxi Services, E-commerce, Real Estate, Legal Services, and Local Businesses. I specialize in: • High-converting Search Campaigns • Quality Score optimization (8–10 average) • Conversion rate optimization • Cost-per-lead reduction strategies • Advanced keyword research & match type structuring • Smart bidding & scaling strategies • Google Tag Manager & conversion tracking setup Managed monthly ad budgets ranging from $1,000 to $50,000+ with a strong focus on ROI and lead quality. My approach focuses on: ✔ Tight keyword grouping ✔ High ad relevance ✔ Strong landing page alignment ✔ Negative keyword refinement ✔ Data-driven scaling Delivered consistent improvements in: • Lower CPC • Higher CTR • Improved conversion rate • Excellent ad strength & campaign structure