Anna Gray

Workflow Automation Architect & Integration Engineer

Feb 2026 - Present • 5 mos

I design, scale, and maintain advanced integration ecosystems that eliminate manual operational bottlenecks, cut administrative overhead, and connect fragmented software systems seamlessly. Key Responsibilities & Achievements: • Cross-Platform Integrations: Engineered high-performance, real-time data pipelines connecting CRMs, databases, and collaboration apps (e.g., Notion, Airtable, HubSpot, Google Workspace). • Custom Logic & Routing: Built complex conditional routing maps with multi-branch logic to cleanse data structures, handle file formats, and triage incoming records programmatically. • AI & SecOps Automations: Implemented automated security analysis modules and AI processing pipelines utilizing local and cloud-based language models to automatically synthesize incoming text data. • Automated Notifications: Deployed real-time alerting systems using Slack and Telegram API webhooks to instant-message operations teams during critical workflow triggers.

Digital Marketing Manager

Nov 2025 - Present • 8 mos

Oversee the end-to-end execution of multi-channel digital marketing campaigns across paid search, paid social, and email marketing. Developed and implemented a comprehensive SEO strategy that increased organic website traffic by 55% within the first 6 months. Manage an annual advertising budget of $120,000, successfully decreasing the average Cost Per Acquisition (CPA) by 22% while boosting conversion rates. Utilize advanced data analytics tools to track campaign performance, generating weekly KPIs and actionable insights for executive leadership. Lead a creative team of 4 content creators and copywriters to ensure consistent brand messaging.

Lead Generation Automation Engineer & Workflow Specialist

Jun 2025 - Present • 1 yr 1 mo

I design, build, and deploy end-to-end automated workflows that streamline lead generation pipelines, eliminate manual data entry, and accelerate sales cycles for B2B and SaaS enterprises. Key Responsibilities & Achievements: • Form-to-CRM Automation: Engineered real-time data ingestion pipelines connecting Typeform, Webflow, and Google Forms instantly to HubSpot, Salesforce, and Airtable. • Database Cleaning & Routing: Built advanced lead-routing engines utilizing conditional routers to automatically flag duplicates, parse unstructured text variables, and distribute hot leads to target sales reps in real time. • AI-Driven Enrichment: Integrated OpenAI and data-enrichment APIs to automatically gather company metrics, size, and social handles before delivering leads to communication teams. • Channel Notifications: Created automated Slack/Telegram alert streams to notify sales pipelines within 60 seconds of a new high-value sign-up.