I will fix unclear brand positioning with strategy, differentiation and messaging


About this gig
Brand strategy and brand positioning for SaaS founders, funded startups, B2B companies, DTC brands, and businesses entering new markets.
If customers do not understand your value, weak positioning can create costly confusion across marketing, sales, and growth.
I clarify who you serve, why you are different, and what your brand should communicate.
The process covers audience and buyer personal research, competitor analysis, positioning, differentiation, value proposition, brand voice, core messaging, and a practical action plan.
You receive a structured strategy document with key recommendations you can use across your website, campaigns, sales materials, and launch planning.
I review your existing materials, connect research to decisions, and keep the strategy focused on your business situation rather than generic branding advice.
Standard projects can include positioning, messaging, competitor insights, and a roadmap; larger projects can add brand architecture, launch planning, KPIs, and follow up strategy sessions.
Share your current brand challenge, goals, audience, and materials so the scope can be matched to your project today.
Get to know Anna
I help SaaS, startups, growing brands build clear positioning, differentiation
- FromUnited States
- Member sinceSep 2026
Languages
English, French, Italian
FAQ
Is this suitable if I already have a brand?
The strategy can review your existing positioning, messaging, audience, competitors, and current brand materials.
Do you work with SaaS and B2B businesses?
SaaS, B2B, startups, DTC brands, and established businesses can be supported when the project requires positioning and messaging strategy.
What is included in the brand strategy?
Depending on the package, it can include audience research, competitor analysis, positioning, differentiation, value proposition, messaging, brand voice, and an action plan.
Can you work from my existing website and materials?
Existing websites, presentations, messaging, brand documents, and other relevant materials can be reviewed where included in the selected package.
Can you help if I am entering a new market?
The strategy can address audience, competitors, differentiation, positioning, and messaging for a defined market-entry project.

