Anna James

Director of Marketing and Communications

MuscleCare • Full-time

Feb 2020 - Jun 2024 • 4 yrs 4 mos

Content Creation: Developed brand identity through design, copywriting, photography/videography, and presentations. Created content for campaigns, product listings, social media, press releases, and user guides. Design: Designed and managed various marketing materials (print and digital). Email Marketing: Drove $700K+ in sales and boosted brand awareness through targeted B2B/B2C email campaigns to 30K+ contacts, utilizing A/B testing and multi-channel strategies for acquisition and engagement. Social Media Strategy: Created and executed a content strategy across Instagram, TikTok, YouTube, and LinkedIn. Created and managed TikTok and Meta ads. Administration: Managed executive calendars, scheduled meetings, and coordinated travel arrangements. Website Management: Built and managed the company’s and CEO’s websites on Wix and Shopify, optimizing for SEO. UGC & Influencer Marketing: Led UGC acquisition and partnered with paid media teams to optimize campaigns, using analytics to refine strategies. Event Coordination: Managed logistics and promotions for 32 tradeshows (5K-65K attendees) and represented the company at 9 national events, generating leads and creating content.