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annineawanders

Annika

@annineawanders

Marketing Specialist and Training Developer

United States
English, Spanish
About me
Hello there! I’m Annika, a Marketing Specialist & Training Developer with over 18 years of experience helping organizations tell meaningful stories, connect with their audiences, and create engaging training programs. Whether you need website copy that converts, SEO/GEO optimization, brand development, content and website audits, site re-structuring, training materials, curriculum design, or digital marketing strategy support – I'm excited to be your gal in the chair. Enjoy thoughtful strategy, clear communication, and high-quality execution for every project. Let’s build something meaningful!... Read more

Skills

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annineawanders
Annika
Offline • 

See my services

Generative Engine Optimization
I will write SEO and GEO optimized website content that converts
From$150 / projectMore details
SEO Strategy
I will audit your website for SEO, GEO, UI, and UX
From$200 / projectMore details

Work experience

Web Content Specialist

Madden Media • Full-time

Feb 2025 - Present • 1 yr 3 mos

Develop and optimize web content for destination marketing organizations (DMOs). Support SEO/GEO strategy and site structure improvements, especially as generative engine optimization (GEO) continues to grow in importance. Collaborate cross-functionally on digital campaigns and microsites. Contribute to accessible, user-focused web experiences.

Public Relations & Marketing Work Group Vice Chair

ACCT International • Full-time

Feb 2021 - Present • 5 yrs 3 mos

Lead multi-channel marketing initiatives for the annual international conference. Develop website content and digital campaigns. Supported rebranding efforts during organizational transition. Build event app content and promotional materials.

Outdoor Industry Leadership Experiences

Multiple Organizations • Full-time

Jun 2008 - Feb 2025 • 16 yrs 8 mos

Program management, staff development, and training development (in-person, hybrid, and online). Community-building initiatives. Guided tours. Risk management and experiential education. Marketing and digital project leadership within outdoor organizations.