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$
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I will create an integrated campaign concept and system
Anthony L
About this gig
I will develop a campaign idea that can extend consistently across channels while remaining flexible enough for different audiences, formats, and moments.
As a creative director with more than 15 years of experience, I have developed integrated campaigns spanning websites, social media, email, digital advertising, print, environmental design, point of sale, and product launches.
Your campaign may include:
- Campaign objective and audience insight
- Central creative idea
- Message hierarchy and headline direction
- Visual and art-direction system
- Channel applications
- Customer journey recommendations
- Launch and rollout framework
- Presentation-ready campaign rationale
My portfolio includes global brand work for JLL, product-launch direction for Vuse Alto, brand campaigns for Prudential, and a National French Fry Day campaign that generated 547 leads with a 73% click-to-conversion rate.
Final production requirements vary by channel. Contact me before ordering if you need a large quantity of finished campaign assets.
Get to know Anthony L
Anthony L
Creative Director, Brand Campaigns, UX and Strategy
- FromUnited States
- Member sinceJan 2023
- Avg. response time3 hours
Languages
English
I’m a Creative Director with 15+ years of agency experience turning business challenges into compelling brands, campaigns, and digital experiences. I’ve led work for Charles Schwab, Verizon, Lamb Weston, Public Storage, Prudential, TD Ameritrade, and JLL. My services include creative direction, brand strategy, UX and website audits, pitch decks, integrated campaigns, and design consultation. I combine clear strategic thinking, visual storytelling, performance data, and collaborative leadership to deliver creative work that is both distinctive and commercially effective.
My Portfolio
FAQ
What is the difference between the three packages?
Basic develops one campaign concept with two sample applications. Standard explores two concepts and develops the selected direction across four channel applications. Premium explores three concepts and develops the selected direction across six applications, with a rollout framework.
What do you need from me to get started?
Please provide your campaign goal, target audience, product or service details, required channels, launch date, brand guidelines, existing assets, mandatory messaging, and any research or performance data you have.
What counts as a channel application?
One illustrative execution of the selected campaign idea in a specified format, such as a social post, email, digital ad, print ad, or out-of-home placement. A complete series or multiple sizes and versions count as additional applications.
Are the sample applications ready to publish?
No. The packages cover campaign strategy, art direction, messaging direction, and presentation-quality concept comps. Production-ready files, final copy, resizing, development, and publishing can be scoped separately.
Will you provide a presentation deck?
Yes. Basic includes a concise concept PDF. Standard includes a concept and channel deck. Premium includes a campaign and rollout deck. Editable presentation or design source files are available only when specifically included in a custom offer.
Is a video consultation included?
Standard includes one 30-minute kickoff. Premium includes a 60-minute kickoff and a 30-minute presentation. Basic is guided by your written brief; a consultation can be added if you would like one.
Do you conduct audience or competitor research?
I use the information you provide and, where included, annotate relevant public creative and competitive references. Interviews, surveys, paid research, and a comprehensive competitive audit are not included unless separately scoped.
Can you work across the channels my campaign needs?
Yes. I can develop a central idea that extends across digital, social, email, print, and other appropriate channels. Please identify the required formats before ordering so we can confirm that your package covers them.
What counts as a revision?
A revision refines the delivered direction within the purchased scope, such as adjusting messaging, visual hierarchy, or an application. It does not include a new campaign concept, additional channel, or change to the original brief. Basic includes one revision round; Standard and Premium include tw
Do you manage the campaign or guarantee results?
This Gig develops the creative campaign concept and system. Media buying, campaign management, implementation, and performance reporting are separate services. I design toward your stated objectives, but leads, sales, and conversion results cannot be guaranteed.
