
Anila Sarfraz
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Video Editor & Graphic Designer
DigiSquad • Freelance
Oct 2023 - Present • 2 yrs 9 mos
Produced short-form video advertising and brand design assets for the company and its clients, including UGC-style ad creative for Stepsoft UK's TikTok campaigns. Responsibilities included: • Writing hooks and scripts built around a single clear product benefit • Producing UGC-style video ads optimised for TikTok, Reels, and Meta placements • Editing and finishing: custom caption styling, product B-roll integration, motion graphics and branded end cards • Designing brand assets and marketing graphics in Adobe Illustrator and Photoshop • Delivering ad-ready 9:16 exports for paid campaign use Ad creative produced for Stepsoft UK ran as paid TikTok advertising and contributed to a positive sales result.