Areeba Z

Amazon PPC Specialist

Aquilleon International • Full-time

Apr 2023 - Mar 2025 • 1 yr 11 mos

Managing and optimizing PPC campaigns on Amazon (Sponsored Products, Sponsored Brands, and Sponsored Display) to increase sales and visibility. Conducting keyword research to find the best terms for campaigns. Managing bids and monitoring campaigns daily to ensure cost-efficiency and good results. Testing different ad creatives and targeting strategies to improve campaign performance. Analyzing and reporting on key metrics, such as clicks, conversions, and advertising costs. Troubleshooting campaign issues, identifying trends, and making adjustments to improve results. Working closely with marketing and sales teams to make sure PPC strategies match overall business goals. Staying up-to-date on Amazon’s advertising tools and best practices to keep improving campaigns.

Amazon Seller Central Specialist

U Connect • Full-time

Jan 2022 - Feb 2023 • 1 yr 1 mo

Ensure product listings are accurate, engaging, and optimized for search, improving visibility and conversion rates. Oversee inventory levels, set up automatic reordering, and manage Amazon’s fulfillment processes to prevent stockouts and delays. Conduct in-depth keyword research to optimize product titles, descriptions, and backend search terms to increase organic search visibility. Analyze sales data, monitor KPIs, and use insights to develop strategies to boost sales and improve performance on Amazon. Create and manage Amazon PPC campaigns, and implement promotions to drive traffic and increase conversions. Oversee the setup and management of the Amazon brand storefront, ensuring a seamless, visually appealing, and user-friendly shopping experience. Conduct competitive analysis to stay informed of market trends and adjust strategies to remain competitive on Amazon. Generate regular reports on sales, traffic, and advertising performance, providing actionable insights to improve the overall strategy.