Aretha M

CEO | Brave Marketing

Marketing

Mar 2022 - Present • 4 yrs 3 mos

Strategic Leadership: Define the agency's vision, mission, and business strategy, guiding long-term growth and sustainable success. Decision-Making: Lead critical decisions related to investments, projects, and talent acquisition, ensuring profitability and strategic expansion. Team Management: Oversee and inspire a diverse team of creative and marketing professionals, fostering innovation, collaboration, and talent development. Client Relations: Build and maintain strong client relationships, ensuring the delivery of high-quality services aligned with their business objectives. Business Development: Identify new business opportunities, strategic partnerships, and market expansion initiatives to strengthen the agency's positioning.

Beauty Sallon at Tomorrowland Brasil 2025

Tomorrowlabs

Oct 2025 - Oct 2025 • 0 mos

With a strong background in entrepreneurship and event management, I led the creation and activation of both a women’s and men’s beauty salon within the Dreamville area at Tomorrowland Brasil 2025. The project was designed to provide premium braid, makeup, and haircut services to festival attendees, creating an elevated experience inside one of the world’s largest music festivals. I was responsible for the full strategic development, structuring, and operation of the space, including: • Concept development and brand positioning • Recruitment and management of specialized professionals • Contract negotiations and partnership management • Financial planning and procurement control • Operational and logistical structuring • Coordination of setup and full on-site execution during the event I worked in direct alignment with the festival’s production team to ensure operational excellence, seamless flow, and a high standard of service delivery. The result was a fully structured, highly sought-after beauty space that enhanced the Dreamville experience while strengthening brand presence within the event. This project reinforces my ability to transform ideas into profitable, well-structured

Event Supply | SEARA

Food Network

Jan 2025 - Jan 2025 • 0 mos

* Planning and structuring the corporate beauty operation * Selecting and coordinating specialized professionals * Managing logistics and service organization * Ensuring aesthetic standards aligned with institutional brand image * Delivering efficient execution in a high-demand, time-sensitive setting This role required strategic organization, discretion, agility, and operational excellence, ensuring that executives were fully prepared to represent the brand at a major public event. This project reinforces my ability to operate at the intersection of executive presence, brand positioning, and structured event execution in large-scale environments.