
Aria J
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Work experience
Senior designer
Dyson • Full-time
Dec 2015 - Aug 2021 • 5 yrs 8 mos
Led end-to-end creative direction and quality control across brand, NPD and local campaign projects, ensuring alignment with Dyson’s global brand strategy and identity. Developed and delivered integrated creative solutions across digital, web, motion, graphic, packaging, print and campaign assets, from concept to final production. Led and coordinated design teams and external partners, ensuring high-quality delivery within project timelines and budgets. Presented creative concepts and strategic rationales to senior stakeholders, building alignment and securing approval for key creative directions. Provided creative and design expertise to strengthen Dyson’s brand image and ensure consistent, premium execution across touchpoints.