
Md Arif
Facebook Ads Specialist
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Portfolio
Work experience
I will setup Facebook Ads, Facebook Pixel, Conversion API, GA4 and server side tracking
Amazon.com ⢠Freelance
Dec 2025 - Present ⢠5 mos
An e-commerce client came to me because his Facebook Ads werenât performing well. He was primarily concerned with inaccurate data trackingâthe Pixel wasnât collecting data properly and was missing a lot of conversions. Client Goal: His main goal was to get conversion tracking right so he could optimize his ads and drive more sales. Challenges: Facebook Pixel events not firing properly Data loss due to iOS 14 update Server-side tracking setup not set up Data mismatch in Google Analytics 4 (GA4) My Solution: I audited the entire tracking system and did the following: â Facebook Pixel Setup & Advanced Event Configuration â Conversion API (Server-Side Tracking) Setup â All event control with Google Tag Manager â GA4 Setup & E-commerce Tracking Fix â Pixel + CAPI Event Deduplication Result: âď¸ 95%+ accurate data tracking is ensured âď¸ Missing conversion problem is solved âď¸ Ads optimization is simplified âď¸ Client's ROAS and sales noticeably improve Conclusion: It is not possible to run profitable ads without a proper tracking setup. I helped the client with a fully optimized tracking system, as a result of which he can now confidently scale ads đ If you also have problems with Pixel or Tracking, message me â I will help you with a free audit!