Mehak

Creative Director & COO

Checking your browser before accessing. Just a moment... • Full-time

Feb 2023 - Present • 3 yrs 7 mos

As a Creative Director and COO at The Dreamial Marketing Agency, I lead the agency's complete creative and operational engine, overseeing graphic design, brand identity, menu design, social media strategy, WordPress website development, and SEO for a growing portfolio of 500+ global clients across the restaurant, e-commerce, and service industries. • Creative Leadership: Direct brand identity design, logo design, menu design, and social media content strategy across a multi-disciplinary team of 20+ designers, developers, and content creators. • Strategic Oversight: Design and implement operational workflows that increase team efficiency, reduce project turnaround time, and improve client satisfaction across graphic design, WordPress development, and SEO services. • Web Development Oversight: Manage custom WordPress website design and development projects, including UI/UX design, ecommerce websites, and responsive web design for restaurant and business clients. • SEO Strategy: Oversee on-page SEO, off-page SEO, and local SEO strategies, including Google Business Profile optimization, to improve client search visibility and organic traffic. • Client Relationship Management: Act as the senior point of contact for high-value clients, managing project scope, requirements, and delivery from initial brief through final handoff. • Resource & Vendor Management: Manage agency budgets, talent allocation, and vendor relationships to maximize ROI across all client engagements. • Performance Optimization: Develop KPIs to track agency health, mentor senior designers and mid-level managers, and maintain consistent quality across branding, menu design, web development, and digital marketing projects. Under my leadership, TDMA has scaled into a full-service digital agency offering restaurant menu design, brand identity, animated digital menu boards, WordPress website development, social media design, and results-driven SEO for clients worldwide.

Senior Graphic Designer | Social Media Manager

The Dreamial Tours Your Gateway to Amazing Travels • Part-time

Jan 2022 - Present • 4 yrs 8 mos

As a Senior Graphic Designer and Social Media Manager for The Dreamial Tours, I lead the complete visual identity and ongoing digital marketing presence for a travel and tourism brand, combining brand identity design, social media design, content strategy, and web design into a cohesive, high-converting online presence. • Brand Identity & Logo Design: Designed the complete brand identity, logo design, and visual guidelines for The Dreamial Tours, including logo variations, color palette, and a full brand style guide used across every touchpoint. • Social Media Design & Content Strategy: Create engaging static posts, ad creatives, reels, and carousels tailored to travel marketing, including promotional graphics for tour packages and itineraries. • Instagram Grid Strategy: Design and curate a cohesive Instagram grid layout, balancing aesthetic consistency with strategic content planning to boost audience engagement and drive tour inquiries and bookings. • Web Design & Visual Assets: Design high-converting website layouts and marketing collateral aligned with brand standards, ensuring every visual asset reflects a unified brand identity. • End-to-End Visual Execution: Manage the full creative process from concept to final publication across multiple channels, working independently to maintain consistent quality and brand voice for a growing travel business. This ongoing role has strengthened my expertise in social media management, social media design, content strategy, and brand identity design- skills I bring directly to my graphic design, social media management, and branding services.

Graphic Designer & Menu Designer

Chef X Cafe • Freelance

Jun 2026 - Jul 2026 • 1 mo

As Graphic Designer and Menu Designer for Chef X Cafe, I delivered luxury menu design and graphic design services across two projects, focused on elevating their premium brand presence. • Luxury Menu Design: Designed a high-end black and gold luxury menu layout, combining high-impact food categorization and custom typography to reflect the cafe's premium brand appeal. • Food Board & Promotional Graphics: Created food board displays and promotional graphics to support in-store presentation and marketing. • Brand-Focused Graphic Design: Delivered graphic design work tailored to strengthen Chef X Cafe's visual identity and brand appeal across print and promotional materials. • Print-Ready Deliverables: Provided full source files in print-optimized vector formats, ensuring high-quality output across all physical applications. Working across two projects with Chef X Cafe strengthened my expertise in luxury menu design, brand-focused graphic design, and delivering print-ready design assets for premium hospitality clients.