Arslan Malik

GoHighLevel CRM & Automation Specialist

Apr 2023 - Present • 3 yrs 5 mos

As a GoHighLevel specialist, I help businesses organize leads, automate follow-ups, and improve their sales processes through customized CRM systems. My work includes: • Setting up GoHighLevel accounts, sub-accounts, and CRM systems • Creating sales pipelines, opportunities, stages, and lead-management processes • Building automated workflows using triggers, actions, wait steps, and If/Else conditions • Setting up email and SMS campaigns, templates, reminders, and follow-up sequences • Creating forms, surveys, landing pages, funnels, and appointment calendars • Connecting Facebook Lead Ads and automatically adding leads to the CRM • Integrating websites, webhooks, APIs, Stripe, email services, and other tools • Configuring custom fields, tags, contact segmentation, and internal notifications • Setting up domains, email authentication, and tracking • Testing and troubleshooting workflows to ensure every automation works correctly I create reliable GoHighLevel systems that help businesses respond to leads faster, reduce manual work, book more appointments, and manage customers efficiently.

Senior WordPress & SEO Developer

May 2020 - Present • 6 yrs 4 mos

As a Senior WordPress and SEO Developer, I build fast, responsive, and SEO-friendly websites for businesses, eCommerce stores, online courses, and membership communities. My responsibilities and achievements include: • Developing custom WordPress websites using Elementor Pro, Divi, Astra, and other leading tools • Building LMS and membership platforms with LearnDash, BuddyBoss, BuddyPress, and MemberPress • Creating and managing WooCommerce stores, payment gateways, and checkout experiences • Implementing on-page and technical SEO, including keyword placement, metadata, heading structure, image optimization, schema markup, and internal linking • Improving Core Web Vitals, page speed, mobile responsiveness, and overall user experience • Fixing WordPress errors, plugin conflicts, security issues, and broken layouts • Handling website migrations, backups, domain setup, hosting, SSL, and ongoing maintenance • Creating conversion-focused landing pages and integrating forms, email marketing, analytics, and CRM tools I focus on clean development, reliable functionality, strong search visibility, and websites that help businesses generate leads and sales.