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Data Entry, Data Cleaning and Data Analysis Specialist
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Market Reseracher
Nielsen • Full-time
Jan 2024 - Jun 2026 • 2 yrs 5 mos
Led an end-to-end customer survey project for a premium retail destination, covering questionnaire development, sampling design, fieldwork management, data analysis, and insight generation. The study aimed to identify visitor demographics, shopping patterns, customer satisfaction, and behavioral trends. The findings were translated into strategic recommendations to support marketing decisions, customer engagement, and retail experience enhancement.