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artem_ignatev

Artem Ignatev

@artem_ignatev
Belarus
English, Russian, Polish
About me
Digital Marketing Specialist with 3+ years of experience in performance marketing and media planning. Experienced in managing multi-platform advertising campaigns across Google Ads, DV360, Meta, TikTok, and Yandex.Direct. Currently working with large- scale clients such as PepsiCo, focusing on campaign optimization, media planning, and performance analysis. Strong analytical mindset with experience in scaling advertising campaigns, improving ROI, and developing data-driven marketing strategies for small, medium, and enterprise-level businesses... Read more

Skills

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artem_ignatev
Artem Ignatev
Offline • 

See my services

Paid Social Media
I will set up effective targeted advertising in meta and tiktok
From$70 / projectMore details
Search Engine Marketing Management
I will set up effective contextual advertising
From$100 / projectMore details

Portfolio

Work experience

OMD Belarus

Full-time • 1 yr 9 mos

Online-advertising specialist

Nov 2024 - Present • 1 yr 6 mos

Manage and optimize multi-channel advertising campaigns across Google Ads, DV360, Meta Ads, TikTok Ads, Yandex Direct and VK Ads. Work with large international brands, including PepsiCo and Stada, supporting digital campaign execution and performance optimization. Monitor and analyze campaign performance using analytics tools and internal reporting systems. Optimize campaigns to improve key performance indicators such as CTR, CPC, CPA and ROI. Develop and implement media plans based on campaign goals and target audience analysis. Conduct advertising campaign audits and provide recommendations for improving eficiency.

Digital planner

Jul 2022 - Oct 2022 • 3 mos

Conducted keyword research and semantic core development for search and display advertising campaigns. Supported campaign setup and launch in Yandex Direct, Meta Ads, TikTok Ads and VK Ads. Prepared weekly performance reports and analyzed campaign results to identify optimization opportunities.

Marketing manager, Sales manager

LLC Infolenta • Full-time

Jun 2021 - Jun 2022 • 1 yr

Managed Google Ads search campaigns, including setup, optimization and performance monitoring. Conducted SEO optimization and contributed to improving website visibility in search engines. Created website content and advertising copy to support marketing campaigns. Communicated with clients to identify business needs and provide marketing solutions. Analyzed advertising performance and implemented optimization strategies to improve results.