
Arthur Noah
Email marketing guru at its perk
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Work experience
Email Marketing & Automation Specialist
Brevo • Freelance
May 2022 - Present • 4 yrs 4 mos
I help businesses, e-commerce brands, coaches, agencies, SaaS companies, and service providers build practical email marketing and automation systems that reduce manual work and improve customer communication. My expertise includes Brevo email automation, workflow development, drip campaigns, transactional email, SMTP configuration, contact segmentation, lead nurturing, customer journeys, and CRM automation. Key Responsibilities: • Build Brevo automation workflows based on forms, customer actions, registrations, purchases, subscriptions, and other available triggers. • Create welcome, onboarding, lead nurturing, follow-up, re-engagement, post-purchase, and retention email sequences. • Configure Brevo transactional email and SMTP for compatible websites and applications. • Organize contacts using lists, attributes, segments, tags, conditions, and workflow rules. • Troubleshoot existing Brevo workflows, triggers, delays, conditions, segmentation, and email configuration issues. • Connect Brevo with websites, forms, CRMs, e-commerce platforms, and supported third-party applications. • Test workflows to verify triggers, delays, conditions, email sequences, and customer journey logic before launch. Core Skills: Brevo • Email Marketing • Email Automation • Drip Campaigns • Transactional Email • SMTP • Lead Nurturing • Customer Segmentation • CRM Automation • Workflow Design • API Integration • E-commerce Automation Approach: I focus on understanding the client's business goal and customer journey first, then designing clean, reliable automation workflows that are practical, organized, tested, and aligned with their requirements.