Imran Manzoor

Marketing Analyst

Confidentials • Full-time

Oct 2021 - Present • 4 yrs 9 mos

As a Marketing Analyst, I drive data-driven marketing initiatives across multiple digital channels to enhance brand visibility, lead generation, and customer engagement within the B2B healthcare technology, Ecommerce and IT space. My role spans reputation management across platforms such as Google, Trustpilot, Yelp, Gartner, and G2, where I actively monitor, optimize, and strengthen brand credibility and online presence. I specialize in SEO, including on-page, off-page, and link-building strategies, along with emerging approaches like Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) to improve search visibility and organic performance. In parallel, I managed and optimized paid campaigns, including Meta Ads, ensuring maximum ROI through continuous testing and performance analysis. My responsibilities also include competitor analysis, conversion rate optimization (CRO), and developing data-backed marketing strategies that align with business goals. I leverage LinkedIn automation and multi-channel outreach strategies to drive targeted lead generation and build scalable outreach systems. With a strong focus on analytics, experimentation, and growth, I aim to deliver measurable results while continuously optimizing marketing performance across all touchpoints.

Email Marketing Researcher

Pearl Lemon Leads • Full-time

Sep 2019 - May 2020 • 8 mos

Supported the email marketing team by conducting prospect research, data validation, and list building for outbound campaigns. Assisted in identifying target audiences, verifying contact information, and maintaining accurate lead databases to support campaign execution. This role provided foundational experience in email marketing processes, data accuracy, and marketing research within a fast-paced digital marketing environment.