Arup Saha
Customer satisfaction is my top priority
Skills

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Work experience
Digital Marketing Expert
PencilBox Training Institute • Full-time
Apr 2024 - Present • 2 yrs 6 mos
As a Digital Marketer at PencilBox Training Institute , I lead end-to-end performance marketing strategies to scale brand visibility and maximize client ROI. Key Responsibilities & Achievements: Paid Campaigns & ROI: Managed and optimized multi-platform ad campaigns across Meta and Google, delivering consistent target ROI and lowering Customer Acquisition Costs (CAC). SEO Strategy: Implemented comprehensive technical and on-page SEO frameworks that successfully boosted organic website traffic and search engine rankings for global clients. Lead Generation & Funnels: Designed high-converting lead generation strategies and automated sales funnels to improve audience capture and conversion rates. Data-Driven Growth: Leveraged GA4 and tracking pixels to analyze campaign metrics, optimize marketing performance, and uncover growth opportunities.