Ascenthill

Graphic Designer

kapalapi • Full-time

Dec 2024 - Dec 2025 • 1 yr

Kapal Api Global is a leading Indonesian multinational FMCG (Fast Moving Consumer Goods) company specializing in food and beverage products. It is most famous as the powerhouse behind the iconic Kopi Kapal Api and other major household brands. Scope of Work: - Produced high-quality visual assets for promotional design, gimmicks, social media, motion graphic, POSM, and OOH advertising across the Gizzi, Bonteh, Bio+, and Sayang brands. - Conceptualized new main key visuals and adapted both new and existing KV across multiple promotional media while maintaining brand consistency. - Collaborated with the design team and brand executives to develop visuals aligned with campaign objectives and brand guidelines. - Managed multiple projects simultaneously while ensuring high quality and on-time delivery.

Graphic Designer

Woot • Freelance

Mar 2023 - Feb 2025 • 1 yr 11 mos

Woot is an online daily deal retailer owned by Amazon. Famous for its quirky, satirical tone, it originally pioneered the "one deal a day" model in 2004. Today, it offers deep discounts on electronics, home goods, and apparel across multiple limited-time sales. Scope of Work: - Conceptualized poster designs for advertising events and promotional campaigns, while producing various editorial-style visuals for marketing materials. - Maintained design consistency and followed brand guidelines for vintage-themed campaigns across multiple media. - Ensured high-quality design output by preparing proper file formats and dimensions according to the required media specifications.

Graphic Designer & Brand Owner

Shopee • Self-employed

Feb 2022 - Jan 2025 • 2 yrs 11 mos

Shopee is a leading e-commerce platform that connects sellers and customers through a digital marketplace across Southeast Asia. As a Graphic Designer and Brand Owner, I developed diverse visual concepts for various merchandise products, including mugs, notebooks, stickers, keychains, greeting cards, and pins. In addition, I designed web banners, promotional materials, and product display visuals to enhance product presentation and strengthen brand identity within the marketplace. I am highly adaptable to different design styles, marketplace trends, and platform requirements, ensuring all visual assets are optimized for both digital display and production standards. Scope of Work: - Developed diverse visual concepts for products, including mug designs, notebooks, stickers, keychains, greeting cards and pins. - Adapted design formats, dimensions, and technical specifications according to marketplace platform requirements and production standards to ensure optimal print quality and product presentation. - Achieved 4,500+ merchandise sales from various regions across Indonesia. - Collaborated with the team in business management, communication, well-organized scheduling and 100% timely deliveries.