Ashini Shamali

Senior Graphic Designer

Genius IT Solutions • Full-time

Jan 2013 - Present • 13 yrs 4 mos

Started as a Junior Designer and progressed to a Senior role through consistent performance and creative excellence. Over the past 13 years, I have spearheaded visual communication projects, mentored junior staff, and delivered high-impact design solutions for a diverse range of local and international clients. Key Responsibilities & Achievements: Creative Leadership: Lead the conceptualization and execution of complex design projects, including brand identity systems, high-end packaging, and digital marketing assets. Multimedia & 3D Design: Specialized in creating detailed 3D illustrations and realistic product mockups to help clients visualize final products before production. Packaging & Print Management: Expertly handled end-to-end packaging design processes, ensuring all files met technical specifications for print suppliers and manufacturing standards. Brand Evolution: Successfully managed the rebranding of several long-term clients, ensuring visual consistency across web, social media, and physical print collateral. Client Collaboration: Acted as a primary creative consultant for key accounts, translating business requirements into effective visual strategies that drove engagement and sales. Workflow Optimization: Streamlined the design-to-print workflow within the team, reducing errors in final artwork preparation and improving turnaround times. Core Expertise Applied: Advanced Brand Identity & Logo Construction. Professional Label & Packaging Design (Print-Ready). 3D Product Visualization & Digital Illustrations. Adobe Creative Suite Mastery (Illustrator, Photoshop, etc.).