Asif

Web Analyst

Onlinetrap • Freelance

Dec 2021 - Feb 2025 • 3 yrs 2 mos

Role Overview: Executed the full lifecycle of web analytics architecture to bridge the gap between user behavior data and paid advertising performance. 💪Key Responsibilities: 🚀 Multi-Platform Tracking: Configured and optimized tagging solutions across GTM, Google Analytics 4, Meta Conversions API, and major social networks. 🎯 Funnel Analytics: Mapped out complete customer acquisition journeys to isolate friction points and improve conversion rates. 🚀 Modern Tagging Architecture: Utilized custom JavaScript and server-side configurations to protect data integrity against browser restrictions. 🎯 E-commerce Optimization: Streamlined revenue tracking and checkout behavior analytics to provide marketing teams with transparent ROI metrics. 🚀 Systems Auditing: Diagnosed and resolved complex tracking errors, ensuring seamless cross-channel data alignment.

Web Analyst

Onedream • Freelance

May 2022 - Mar 2024 • 1 yr 10 mos

• Role Overview: Managed end-to-end advertising and web analytics tracking for diverse client websites, ensuring accurate data collection across major social media and search platforms. 💪Key Responsibilities: 🔹 Platform Setup: Configured GA4, Google Tag Manager (GTM), Meta Pixel, and social media tags. 🔹 E-commerce Integration: Deployed advanced e-commerce tracking for Shopify and WooCommerce stores. 🔹 Server-Side Tracking: Implemented server-side tagging to bypass ad-blockers and maximize data accuracy. 🔹 Custom Tracking: Used custom JavaScript and GTM triggers to capture specific user actions and form submissions. 🔹 Troubleshooting: Audited and resolved broken tags to fix data discrepancies and improve ROI reporting.