Ashiq Ahamed

Performance Marketer Team Lead

Zoho • Full-time

Apr 2021 - Present • 5 yrs 1 mo

I work as a Performance Marketing Team Lead specializing in Meta Ads (Facebook & Instagram) and Google Ads. In my role, I manage and optimize paid advertising campaigns to generate leads, sales, and improve overall ROI. I handle end-to-end campaign execution including strategy planning, audience targeting, ad creation coordination, budget management, and performance optimization. I also lead a team of marketers, guiding them on campaign strategy, monitoring performance, and ensuring consistent results across multiple client accounts. Additionally, I set up and manage tracking systems using GA4, Google Tag Manager, Meta Pixel, and Conversion APIs to ensure accurate data and better decision-making. My focus is on scaling campaigns efficiently through data analysis, A/B testing, and continuous optimization.