
Aleksandr S
Head of Ecommerce
Skills

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Portfolio
Work experience
E-commerce Director
Rusagro • Full-time
Oct 2021 - Oct 2025 • 4 yrs
Built and scaled a nationwide e-commerce business from the ground up across marketplaces, e-grocery, quick commerce and retailer e-commerce. Owned P&L, pricing, profitability, assortment strategy and commercial growth. Scaled direct e-commerce sales more than 3x and delivered nearly 3x EBITDA growth, with monthly direct shipments exceeding US$1M equivalent. Achieved the #1 e-commerce market-share position in the mayonnaise category according to Nielsen. Expanded international e-commerce across China and CIS markets, working with major marketplaces and online retailers including Tmall, JD, Hema Fresh, Kaspi, Uzum and other regional platforms. Led a 7-person team and worked cross-functionally with Sales, Marketing, Finance and Supply Chain.
Head of E-commerce
MAY • Full-time
May 2019 - Jul 2021 • 2 yrs 2 mos
Led D2C, B2B and international e-commerce across Shopify, Amazon US and proprietary digital platforms. Launched 15+ Shopify brand stores across 15+ countries and managed commercial growth, profitability, pricing and customer acquisition. Built scalable approaches to assortment, conversion optimization, digital marketing and retention, managing core e-commerce metrics including conversion rate, CAC, LTV, AOV, ROI and ROAS.