I will brand style guide and visual identity


About this gig
A logo alone isn't a brand. Without clear guidelines on colors, typography, and usage, even a great logo gets applied inconsistently and inconsistency erodes trust.
I design visual identities and brand style guides that give your brand a clear, cohesive look across every touchpoint from your website and social media to documents, presentations, and print.
My background is in information and communication design, with work produced for NGOs, UN agencies, government ministries, and independent businesses. I bring that same attention to clarity and consistency to every brand I work on whether you're a startup finding your visual voice or an established organization that needs to get everything documented properly.
Every order includes:
Logo design or refinement (package dependent)
Custom color palette with hex, RGB, and CMYK codes
Typography system primary and secondary typefaces
Usage guidelines spacing, sizing, dos and don'ts
All source files included
PDF brand guide delivered
I work well with:
Startups and small businesses building from scratch
NGOs and nonprofits needing a professional, consistent identity
Personal brands and creators wanting a cohesive visual presence
Delivery style preference
Please inform the freelancer of any preferences or concerns regarding the use of AI tools in the completion and/or delivery of your order.
Get to know Chatura
Good Design is Good Business
- FromSri Lanka
- Member sinceFeb 2022
- Avg. response time1 hour
- Last delivery8 months
Languages
Sinhala, English, French
FAQ
Do I need to have a logo already, or can you design one from scratch?
Both. Basic and Standard packages include logo design from scratch. If you already have a logo and just need a brand system built around it, message me and I'll set up a custom offer.
What file formats will I receive?
You'll receive editable source files (AI or EPS), along with PNG and PDF exports. Premium includes all formats plus a mockup set.
Can you match my existing brand colors and fonts?
Absolutely. If you have existing brand elements you want to keep, just share them when you place the order and I'll build the system around them.
What if I don't know what style I want?
That's fine. Share a few brands or visuals you like as references and I'll take it from there. Most buyers don't know exactly what they want until they see the first draft.
Do you work with NGOs and nonprofits specifically?
Yes, a significant part of my work has been with nonprofits and UN-affiliated organizations. I understand the communication standards and visual consistency requirements that come with that sector.
How is this different from a generic logo gig?
A logo gig gives you a mark. This gig gives you a complete system — documented rules for how your brand looks and behaves across every application, so anyone working on your brand can apply it consistently.
