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DTC Video Editor AI Bulk Video Ads for TikTok Shop Meta and IG
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Performance Creative Director - E-Commerce & DTC
Freelance • Freelance
Dec 2018 - Present • 7 yrs 11 mos
Led short-form creative for 20+ e-commerce and DTC brands across the US, UK and Southeast Asia. Produced 1,000+ ad creatives generating 100M+ combined views and multiple viral, high-GMV product launches, with several campaigns crossing six-figure GMV. Built an AI-first creative system that cuts turnaround from days to hours while lifting CTR and ROAS.