
Ayomide E
Senior CRM Marketing Automation Specialist
Skills

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Work experience
Senior CRM & Marketing Automation Specialist
BrightPath Consulting LLC • Freelance
Jan 2026 - Present • 7 mos
Design and implement end-to-end CRM solutions for businesses in e-commerce, real estate, SaaS, healthcare, coaching, and digital marketing. Build and optimize automated customer journeys using HubSpot, GoHighLevel, ActiveCampaign, Klaviyo, Mailchimp, and Salesforce. Develop lead nurturing workflows, onboarding sequences, re-engagement campaigns, and abandoned cart automations. Integrate CRM platforms with third-party applications using Zapier, Make (Integromat), and API-based solutions. Create customized sales pipelines, dashboards, and reporting systems to improve sales visibility and performance. Increase client conversion rates by up to 35% through segmentation, automation, and personalized email campaigns. Provide CRM audits, database cleanup, migration, and user training to ensure long-term system efficiency.