Azman

Founder & Principal BI Consultant | Data BI LLC

Data BI LLC • Self-employed

Sep 2019 - Present • 7 yrs 1 mo

-Led end-to-end BI solution development, including requirements gathering, data modeling, dashboard design, automation, and deployment. -Built Power BI dashboards and BI tools for clients across logistics, telecom, finance, e-commerce, staffing, and operations. -Automated Excel-based reporting processes to improve accuracy, speed, and business visibility. -Integrated data from multiple sources, cleaned and transformed datasets, and created scalable data models. -Designed interactive dashboards to track KPIs, revenue, operations, customer behavior, and management metrics. -Worked with business users and decision-makers to convert raw data into clear, actionable insights. -Automated daily, weekly, and monthly reporting workflows. -Delivered solutions using Power BI, SQL, Excel, Power Query, Tableau, Python, and data visualization best practices.

Business Intelligence Analyst

Insomnia Cookies • Full-time

Feb 2025 - Sep 2026 • 1 yr 7 mos

-Built and manage the company’s enterprise Power BI reporting environment: 40+ reports on semantic models with scheduled refresh in Power BI Service, serving operations, marketing, finance, and executive stakeholders across 300+ locations. -Developed the sales and store analytics suite in Power BI and SQL, covering daily sales, transactions and AOV tracking, actual vs forecast, store cannibalization impact, and store-college proximity and semester impact analysis. -Built marketing analytics on Meta Ads, Google Ads and Sprout Social data, modeling campaign, ad group and keyword performance with brand health and review insights. -Designed customer and conversion analytics: RFM transition analysis, new vs returning segmentation, and website conversion by hour, browser and traffic source. -Automated weather impact, delivery promise, and Placer foot traffic reporting with scheduled data refresh, replacing manual reporting cycles.

Power BI & Automation Consultant

Paystar Logistics • Full-time

Apr 2023 - Sep 2026 • 3 yrs 5 mos

-Architected, developed, and managed the company’s Power BI reporting portal: 30+ automated reports across business performance, operations and accounting, cutting reporting turnaround by 30% and improving fleet efficiency by 12%. -Designed the executive L10 scorecards covering primary, operational, financial and service KPIs, including temp acceptance rates, for the leadership team’s weekly reviews. -Delivered the on-time service analytics suite: carrier and client OTS reports, late reason analysis, transit times, and carrier OTS rankings, plus client-specific scorecards and cancellation reporting. -Built lane health and revenue analytics: client and carrier lane health with monthly top-5 KPI views, gross sales impact tracking (projected vs invoiced), average line haul for RFP analysis, and fuel surcharge checks. -Automated operational and accounting reporting, including trailer detention aging, surge and load rejection tracking, and anomaly detection.