
A micheal o
Lead prospect reactivation and Sales Automation Specialist
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Portfolio
Work experience
Business Intelligence Market
Freelance • 12 yrs 10 mos
Senior Director of Sales Strategy & Enablement
Apr 2020 - Present • 6 yrs 5 mos
Head of Pipeline Generation & Conversion Optimization. Achievements: Increased Conversion Rate by 42%: Revamped the discovery call framework, reducing the number of "leads going cold" by identifying the "Cost of Inaction" within the first 5 minutes of a call. Reduced CAC by 35%: Diversified the marketing/sales mix away from "one channel" (Paid Ads) to a multi-channel approach (LinkedIn + Cold Email + Direct Mail), dropping the Customer Acquisition Cost from $1,200 to $780 per client. Automated Lead Routing: Implemented a CRM workflow that automatically scores and prioritizes leads, ensuring that "hot leads" are contacted within 2 minutes of filling out a form (resulting in a 60% increase in connection rates).
Lead Generation & Account Penetration Specialist.
Apr 2020 - Present • 6 yrs 5 mos
Achievements: Penetrated Fortune 500 Accounts: Specialized in breaking through gatekeepers to reach "decision-makers." Successfully landed contracts with 3 Fortune 100 firms by using a "Value-First" outreach strategy instead of the traditional sales pitch. Built a "Smart List" Strategy: Overhauled the company's outdated prospect lists. I manually cleaned and enriched over 50,000 data points, resulting in a 90% email deliverability rate (up from 45%). Crafted the "Standout" Messaging Playbook: Wrote a sequence of 7 emails that generated a 72% open rate and a 15% reply rate in an industry where the average is 3%. This solved the "competitors are contacting the same prospects" problem by making us sound radically different.