Sharmin

Digital Marketing Executive

MUNSHE IT • Full-time

May 2024 - Jun 2024 • 1 mo

Planned and executed multi-channel digital marketing campaigns across Facebook Ads, Google Ads (Search, Display, Performance Max), YouTube Ads, and Instagram Ads to drive conversions and brand growth. Specialized in B2B lead generation, finding and qualifying high-quality prospects for clients across multiple industries. Used LinkedIn Sales Navigator, Apollo.io, ZoomInfo, and other premium tools to collect accurate business data, including decision-makers’ emails and contact details. Conducted detailed research based on industry, job title, company size, and location to build targeted B2B lead lists. Executed cold outreach strategies using email marketing, drip campaigns, and personalized messages to increase response rates. Set up tracking and measurement systems such as Facebook Pixel, Google Tag Manager (GTM), Google Analytics, and conversion tracking to monitor campaign performance. Performed keyword research, A/B testing, retargeting, and audience segmentation to optimize ad campaigns and reduce cost per lead (CPL). Managed and optimized landing pages and lead funnels to improve conversion rates. Analyzed campaign data and key metrics (CTR, CPC, CPA, ROAS, and lead quality) to make data-driven decisions. Collaborated with sales and creative teams to develop marketing funnels and compelling ad creatives. Delivered weekly/monthly performance reports with insights and recommendations for business growth.