Babajide

Product Manager, Ad Network

WorkPatterns

May 2024 - Present • 2 yrs 2 mos

Led the development and growth of beehiiv’s Ad Network, owning the product lifecycle from strategy to execution. Defined product vision, prioritized roadmap initiatives, and shipped high-impact features to support newsletter monetization at scale. Collaborated cross-functionally with design, engineering, and marketing teams to deliver data-driven solutions, improving advertiser performance and publisher revenue. Managed multiple product initiatives simultaneously, ensuring timely delivery through structured workflows and continuous iteration. Created detailed product requirements and design mockups, while actively QAing features to maintain high-quality standards. Leveraged user feedback and analytics to optimize performance and drive adoption across tens of thousands of publishers. Focused on building scalable, no-code-friendly tools that empower creators to monetize effectively, contributing to beehiiv’s rapid growth and expansion of its product ecosystem.

Ghost CMS Membership Integration Specialist

LinkedIn • Freelance

Jan 2024 - Present • 2 yrs 6 mos

Implemented a complete Ghost CMS membership and subscription system for a political media and content platform, enabling seamless user registration, paid memberships, premium content access, and subscriber management. Focused on creating a smooth user experience while ensuring secure payment processing and content monetization. Key achievements included: • Configured Ghost CMS membership functionality and subscription workflows • Integrated paid and free membership tiers with gated content access • Connected Stripe for recurring subscription payments and membership billing • Customized membership signup, login, and account management pages • Developed premium content restrictions based on membership levels • Configured email notifications, member onboarding, and subscriber communications • Optimized user journeys to improve membership conversions and retention rates • Ensured mobile responsiveness and cross-device compatibility • Tested subscription, payment, and member-access workflows for reliability • Provided ongoing support and troubleshooting for membership management features Successfully delivered a fully integrated Ghost membership platform that enabled recurring revenue generation, subscriber growth, and secure access to premium content while maintaining a professional and user-friendly experience. Skills: Ghost CMS Membership Website Development Stripe Integration Subscription Management Content Gating Website Development Email Automation User Experience (UX) Payment Gateway Integration CMS Customization

Ghost Membership Website Developer

Upwork • Freelance

Jul 2023 - Present • 3 yrs

Developed a fully functional Ghost subscription website with multiple membership tiers, premium content access, and subscription management features. Customized the website design to create a professional user experience while optimizing navigation, content delivery, and member engagement. Key achievements included: • Setup and configuration of Ghost CMS and membership platform • Creation of free and paid membership tiers with gated content access • Stripe payment gateway integration for recurring subscriptions • Custom homepage, landing pages, and membership pages • Email newsletter and subscriber management setup • Mobile-responsive design and performance optimization • SEO-friendly structure to improve search visibility • User account management and member dashboard configuration • Testing and troubleshooting to ensure smooth subscription workflows • Enhanced user experience to increase member retention and conversions Successfully delivered a scalable subscription-based platform that enables content monetization through recurring memberships while providing a seamless experience for both administrators and subscribers. Skills: Ghost CMS Membership Website Development Subscription Website Stripe Integration Website Design Landing Page Design Email Marketing SEO Web Development User Experience (UX)