Babs J

Virtual Assistant | AdminCare Global

Advance Beauty • Freelance

Apr 2026 - Present • 4 mos

■ Supported clients with calendar management, email handling, and research. ■ Delivered accurate reports and timely task execution. ■ Maintained excellent communication and reliability. Key Skills: virtual assistant | social media manager | social media virtual assistant | instagram manager | facebook page manager | content creation virtual assistant | social media content strategist | social media marketing assistant | online virtual assistant | administrative virtual assistant | personal virtual assistant | executive virtual assistant | digital marketing virtual assistant | social media scheduling | social media content planning | instagram content creator | social media branding | social media growth strategist | social media engagement | hashtag research | content calendar creation | reels content manager | tiktok content manager | linkedin content manager | pinterest manager | social media analytics | social

Virtual assistant & Social Media Manager | BrightWave Media

Brightside Studios • Freelance

Mar 2026 - Present • 5 mos

■ Managed end-to-end social media campaigns for multiple brands. ■ Created and analyzed ad performance reports. ■ Increased engagement across Instagram and Facebook platforms. Key Skills: virtual assistant | social media manager | social media virtual assistant | instagram manager | facebook page manager | content creation virtual assistant | social media content strategist | social media marketing assistant | online virtual assistant | administrative virtual assistant | executive virtual assistant | digital marketing virtual assistant | social media scheduling | content calendar creation | instagram content creator | social media branding | social media engagement | hashtag research | reels content manager | tiktok content manager | linkedin content manager | social media analytics | community management | inbox management | dm management | email management virtual assistant | calendar management

CRM Manager Email & Marketing Automation | Helix Revenue Labs

Helvetas • Freelance

Feb 2026 - Present • 6 mos

Managed CRM systems and email marketing operations for a consumer brand, responsible for improving customer engagement, retention, and campaign performance through data-driven automation. Key contributions: • Managed and optimised HubSpot CRM workflows to enhance lead routing, contact segmentation, and lifecycle stage accuracy • Built and executed email marketing campaigns with a focus on audience segmentation, personalisation, and deliverability • Analysed campaign performance data to identify drop-off points and implemented A/B testing frameworks to improve open and click rates • Set up automated re-engagement and retention sequences targeting lapsed contacts and at-risk customers • Maintained database hygiene through regular deduplication, list audits, and property validation • Produced weekly performance reports tracking pipeline-relevant metrics not vanity opens for marketing leadership review