Badmus A

Pinterest Marketing

PHORMY • Freelance

Jan 2026 - Apr 2026 • 3 mos

Developed and executed Pinterest marketing strategies to increase brand visibility, engagement, and traffic for PHORMY’s digital platforms. Designed visually compelling pins using brand-aligned aesthetics, resulting in improved click-through rates and audience retention. Conducted keyword research and optimized pin descriptions, titles, and boards for Pinterest SEO, boosting organic reach and discoverability. Managed and scheduled content through Pinterest tools to maintain a consistent posting calendar and maximize audience engagement. Analyzed performance metrics using Pinterest Analytics to refine campaigns, identify trends, and improve ROI. Collaborated with the PHORMY team to align Pinterest campaigns with overall marketing goals and seasonal promotions. Implemented A/B testing on pin formats and designs to determine high-performing content strategies. Key Achievements: Increased monthly impressions and engagement through strategic pin optimization and consistent posting. Successfully drove targeted traffic to PHORMY’s website, contributing to lead generation and brand awareness.