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$
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Lucia
@bardodesign
High concept branding for bold brands
Mexico
Spanish
About me
Hi! I'm Lucía, a graphic & fashion designer with 10+ years of experience shaping high-concept visual identities.
I specialize in alternative branding, visual direction, and editorial design. My work lives at the intersection of urban culture, raw textures, and striking typography. Instead of generic templates, I build cohesive brand universes with deep character and purpose—from independent streetwear labels to global campaigns.
Let's break the mold and create a brand that people actually want to follow. Let’s work together!
Skills
Lucia
Offline •
Average response time: 1 hour
See my services
Logo Design
I will design a bold and edgy visual identity for your brand
Logo Design
I will design an alternative and conceptual brand identity for your business
Portfolio
Work experience
branding designer
Freelancer.com • Freelance
Mar 2021 - Present • 5 yrs 2 mos
As an independent branding and visual designer, I specialize in developing comprehensive, concept-driven brand identities and editorial systems for forward-thinking clients worldwide. My work bridges the gap between contemporary street culture and high-end graphic design, crafting unique visual narratives that stand out in competitive markets. Key Responsibilities & Achievements: Developed full visual identity systems, custom typography layouts, packaging, and digital assets for international brands across fashion, lifestyle, and independent studios. Managed end-to-end design processes, from research and conceptualization to final production-ready file delivery (vector, print, and digital formats). Collaborated directly with business founders to translate corporate values into bold, unconventional, and highly engaging visual solutions. Spearheaded design direction for specialized print production, high-end stationery, and impactful outdoor/urban signage projects.
