ISOLDE

Creative Branding & Marketing Design Consultant

BrightView • Freelance

May 2026 - Present • 1 mo

At BrightView, I served as a Creative Branding and Marketing Design Consultant responsible for building visually compelling brand assets that supported the company’s marketing campaigns, customer communication, and digital growth initiatives. My work centered around designing premium brochures, business flyers, trifold layouts, posters, banners, social media templates, magazine advertisements, and complete Canva branding kits that aligned with the company’s professional image and communication goals. The company needed modern, engaging, and conversion-driven visual content capable of standing out in highly competitive markets. I developed design systems that improved consistency across marketing channels while also helping the brand communicate more effectively with potential clients. Through strategic layout planning, brand positioning, and audience-focused visual presentation, I delivered high-quality marketing materials that enhanced customer trust and improved campaign performance. I also worked extensively on creating editable brand guidelines and style guide materials that streamlined the company’s internal branding process. These branding assets helped maintain visual consistency across presentations, advertisements, promotional campaigns, and social media content. By introducing organized Canva-based design systems, I reduced content creation time while improving the overall quality and professionalism of outgoing marketing materials. In addition, I contributed to the company’s online visibility by designing optimized digital creatives for advertisements and promotional campaigns. My ability to combine clean aesthetics with persuasive visual communication allowed the company to present a stronger and more credible business identity. I focused heavily on readability, branding consistency, modern design trends, and customer-focused layouts that supported engagement and conversions.

Senior Graphic Designer & Brand Content Specialist

Yes2Fitness • Freelance

Apr 2026 - Present • 2 mos

At Yes2Fitness, I worked closely with the marketing and product promotion team to create high-converting visual designs that strengthened the company’s online presence and increased customer engagement across multiple digital platforms. My role focused on designing professional flyers, brochures, trifold layouts, newspaper ads, magazine advertisements, social media templates, Canva branding kits, banners, posters, and Amazon product listing images tailored specifically for fitness and wellness audiences. I helped transform inconsistent marketing visuals into a clean, premium, and conversion-focused brand identity that communicated trust, professionalism, and energy. By combining strong typography, strategic color psychology, and modern layout techniques, I created promotional materials that improved audience retention and boosted click-through performance on both social media campaigns and eCommerce product pages. One of my biggest contributions was redesigning several Amazon product listing creatives using high-quality infographics, lifestyle-enhanced visuals, and persuasive image structures that highlighted product benefits clearly. These optimized listing images helped improve customer understanding and increased engagement with featured products. I also developed editable Canva templates for internal marketing use, allowing the company to maintain brand consistency while speeding up content production. Beyond visual design, I collaborated with the team to improve the customer journey through better visual storytelling and conversion-centered layouts. Every design project was created with user behavior, readability, mobile responsiveness, and platform optimization in mind. My experience at Yes2Fitness strengthened my expertise in branding, marketing design, eCommerce visuals, social media content creation, and professional advertising design.

Digital Product & Visual Content Designer

Vested Urban Farms • Freelance

Mar 2026 - Apr 2026 • 1 mo

At Vested Urban Farms, I worked as a Digital Product and Visual Content Designer, helping the company create visually engaging digital assets that improved customer interaction, strengthened brand identity, and supported online product marketing initiatives. My responsibilities included designing social media templates, promotional flyers, posters, digital planners, branded journals, Canva templates, Amazon product listing images, and premium marketing materials tailored for modern online audiences. A major part of my role involved developing visually appealing and user-friendly digital planner layouts, including ADHD-friendly and hyperlinked productivity templates optimized for usability and engagement. I focused on clean navigation structures, aesthetic consistency, readability, and functional layouts that enhanced user experience while maintaining the company’s branding standards. These designs helped position the brand more professionally within the digital product marketplace. I also designed high-converting promotional graphics and eCommerce visuals used for advertising campaigns, social media marketing, and online product showcases. By combining compelling typography, strategic visual hierarchy, and conversion-focused creative elements, I helped improve content engagement and audience interaction across multiple channels. My work supported stronger product presentation and helped communicate the company’s value more effectively. To maintain brand consistency, I created organized Canva branding systems and reusable design templates that simplified future content production. These assets improved workflow efficiency and allowed the marketing team to produce professional content more consistently. I also performed advanced photo editing and image enhancement tasks to ensure all promotional materials matched premium visual standards.