
Marielle Baun
Google Ads, PPC and Facebook Ads Manager, Digital Marketing Strategist
Skills

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Portfolio
Work experience
National Trade Marketing Manager
Burger King • Full-time
Jul 2018 - Mar 2022 • 3 yrs 8 mos
Innovated King Feast for 2: Introduced Burger King's inaugural bundle meal, enhancing customer experience and driving sales (September 2018). Empowered Store Marketing Managers: Pioneered the development and training of store marketing roles, fostering stronger partnerships and boosting sales growth (April 2019). Revolutionized Customer Service: Led the conceptualization and rollout of Burger King's signature Branded Customer Service program, BK SMILE, elevating customer satisfaction and loyalty (January 2020). Drove Local Sales Initiatives: Implemented targeted strategies like couponing, crew incentives, and strategic partnerships, resulting in increased sales and expanded retail trade area influence (2018).
Trade Marketing Executive
NIVEA • Full-time
Dec 2016 - Jul 2018 • 1 yr 7 mos
Strategic Below-the-Line Campaigns: Orchestrated below-the-line activations, special promotions, and new product launches, managing the full-year budget for the entire NIVEA brand. Successful Major Activations: Conceptualized and executed two major campaigns, NIVEA Blue Week and Gift of Care, along with three minor activations (NIVEA Deo Black and White Activation, NIVEA Sun Activation, and NIVEA Deo Serum Activation) throughout Q1-Q4 2017. These initiatives collectively contributed to a remarkable 15% year-to-date growth for 2017