
Becky Vic
Google Ads Expert
Skills

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Work experience
Senior Google Ads Expert & PPC Strategist
Digital Marketing • Freelance
Feb 2026 - Present • 7 mos
As the Lead PPC Campaign Manager, I specialize in the end-to-end setup & manage process of high-ROI Google Ads campaigns for e-commerce and local business clients globally. I actively manage Google Ads budgets exceeding $20,000+ monthly, driving consistent lead generation and sales growth. Key Achievements & Expertise: Built and optimized 150+ high-converting Google search ads, display ads, and Google shopping ads. Successfully handled advanced conversion tracking and server side tracking via Google Tag Manager to ensure accurate data analytics. Conducted deep-dive Google ads audits that reduced average cost-per-click (PPC) by up to 35% while increasing conversions. Resolved complex policy issues, safely recovering accounts flagged for disapproved ads and malicious software. Expanded client reach through targeted video promotion and YouTube promotion strategies.