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Bingyao C
@beckychen94
Senior Restaurants, Bars Events Specialist
China
Chinese, English
About me
I am a creative and strategic professional with extensive experience in integrated brand communication and product marketing within the F&B and lifestyle sectors. I have a proven track record of leading brand transformations for IHG Hotels & Resorts and successfully launching marketing consulting ventures. I specialize in driving revenue growth through innovative campaigns and strategic partnerships.
Skills
Bingyao C
Offline •
Average response time: 1 hour
See my services
Language Lessons
I will teach customized authentic mandarin with real life practice and local culture
Work experience
Senior Restaurants, Bars & Events Specialist, Greater China
IHG Hotels & Resorts • Full-time
Feb 2024 - Present • 2 yrs 5 mos
Leading brand strategy transformation and pilot implementation for CHAR Bar & Grill. Responsibilities include strategy reconstruction, product innovation with international chefs, and managing national rollouts. Successfully launched the 'City Inspiration Tour' IP and established strategic partnerships with Hainan Airlines for in-flight catering, expanding brand presence across major Chinese cities.
