
Brenda Ella
Virtual Assistant Shopify VA Lead Generation Outreach AI Automation App Testing
Skills

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Portfolio
Work experience
Executive Virtual Assistant & Administrative Support
Exclusive Watches • Freelance
Jul 2024 - Present • 2 yrs 3 mos
I have experience providing reliable and organized virtual assistance to businesses, entrepreneurs, startups, agencies, and busy professionals who need dependable support with their day-to-day operations. My role as an Executive Virtual Assistant involves helping clients manage routine administrative responsibilities, organize information, communicate with customers and prospects, and keep business tasks moving efficiently. I assist with a wide range of administrative activities, including data entry, online research, document organization, email support, calendar and task management, customer support, file organization, spreadsheet management, and general virtual assistance. I understand that administrative work requires accuracy, consistency, confidentiality, attention to detail, and good time management, so I approach each task carefully and professionally. One of my strengths is taking repetitive or time-consuming tasks off a client's workload so they can focus on more important business activities. I can organize information from different sources, enter and update records, maintain spreadsheets, research potential leads or information online, organize files, and follow established processes and instructions. I also support businesses with customer-facing administrative tasks. This can include responding to inquiries, organizing customer information, following up on requests, maintaining records, and ensuring that important messages or tasks are not overlooked. I aim to communicate professionally and maintain a positive experience when interacting with customers, clients, prospects, or team members. For businesses using digital tools and platforms, I can assist with updating information, managing records, performing routine tasks, and keeping digital workflows organized. I am comfortable learning new software and following platform-specific procedures when a client has an existing workflow.
GoHighLevel VA & Lead Generation Specialist
Arch & Hook • Freelance
Jan 2024 - Present • 2 yrs 9 mos
I have experience supporting businesses with GoHighLevel-related administrative tasks, lead generation, prospect research, CRM organization, outreach support, and lead management. My work focuses on helping businesses keep their prospects organized, maintain accurate records, and create a more structured process for managing potential customers. As a GHL Virtual Assistant, I can assist with organizing contacts, updating CRM records, managing lead information, entering prospect details, tracking conversations, and maintaining organized pipelines. I understand that a CRM is only useful when information is accurate and consistently maintained, so I pay close attention to data quality and organization. I also support lead-generation activities by researching businesses, identifying potential prospects, collecting relevant information, and organizing leads according to the client's target audience. Depending on the project, this can involve researching companies, business owners, decision-makers, social media profiles, websites, industries, locations, and other relevant prospect information. My approach to lead generation is focused on relevance rather than simply collecting large numbers of contacts. I aim to identify prospects that fit the client's specific criteria so that outreach efforts can be more targeted and organized. I can organize prospect information in spreadsheets or CRM systems and maintain clear records of lead status, contact information, notes, follow-up requirements, and other relevant details. This makes it easier for businesses to understand where each prospect is within the sales or outreach process. I can also assist with outreach support through platforms such as Instagram, Facebook, and LinkedIn. This may include prospect research, preparing personalized messages, sending approved outreach messages, tracking responses, and updating lead information. I follow client-provided messaging guidelines and focus on professional, natural communicati
Shopify VA, Social Media Outreach, AI Automation & App Testing Specialist
Shakespeare • Freelance
Sep 2023 - Present • 3 yrs 1 mo
I have experience supporting online businesses with Shopify virtual assistance, social media outreach, lead generation, AI tools, workflow automation, app testing, and digital administrative tasks. My experience allows me to work across different areas of an online business while keeping tasks organized and focused on the client's objectives. As a Shopify Virtual Assistant, I can assist with routine store-management tasks such as product data entry, product information updates, product organization, order-related administrative tasks, customer support, inventory-related updates, and general Shopify administration. I understand the importance of keeping product and store information accurate because customers rely on clear information when making purchasing decisions. I can also assist with organizing Shopify-related data and maintaining spreadsheets or other records connected to an online store. This can include product lists, customer information, order-related information, and other administrative data according to the client's workflow. In addition to Shopify support, I have experience with social media outreach and lead-generation tasks. I can assist with Instagram, Facebook, and LinkedIn prospect research, targeted outreach, follow-up organization, and lead tracking. My approach is based on identifying relevant prospects and using professional communication rather than sending irrelevant messages. I can research potential customers, businesses, influencers, creators, partners, or other prospects based on specific criteria. After research, I can organize the information into spreadsheets or CRM systems so the client can easily review and manage the prospects. I also have experience working with AI tools and automation concepts. I can support workflows involving Claude AI, AI integrations, custom AI skills, and automation processes. My focus is on helping businesses reduce repetitive manual work and create more efficient digital workflows.