Benjamin Pace

Sales Manager

Bywaters • Full-time

Nov 2023 - Mar 2026 • 2 yrs 4 mos

Sales Manager responsible for leading a business development team delivering commercial waste and recycling contracts across London. My role focuses on sales strategy, coaching, and helping salespeople improve their approach to prospecting, discovery conversations, negotiation, and closing deals. I have over 20 years of B2B sales experience and regularly coach team members on cold calling, lead generation, structured sales conversations, and building long-term client relationships.

Area Sales Manager

Veolia • Full-time

Jun 2014 - Nov 2023 • 9 yrs 5 mos

Area Sales Manager responsible for developing new business and managing commercial waste and recycling contracts across London and the South East. The role focused on identifying new opportunities, building relationships with businesses, and delivering tailored waste management and sustainability solutions. I consistently worked towards multi-million-pound annual sales targets, managing the full sales cycle from prospecting and cold calling through to negotiation and contract agreement. This role strengthened my expertise in B2B sales, lead generation, structured sales conversations, and long-term account development.

Team Leader

Pitney Bowes • Full-time

Jan 2010 - Jul 2014 • 4 yrs 6 mos

Telesales Team Leader responsible for supporting and coaching a sales team focused on generating new B2B business. My role involved leading by example in outbound prospecting, cold calling, and structured sales conversations while also mentoring team members to improve their sales performance. I regularly helped salespeople develop confidence on the phone, handle objections, and improve their approach to booking meetings and closing deals. During my time at Pitney Bowes I developed strong expertise in cold calling, lead generation, objection handling, and structured sales conversations — skills that continue to form the foundation of my sales coaching today.