Ben M.

E-commerce Marketing Specialist

Aug 2022 - Present • 4 yrs 1 mo

Develop and execute data-driven eCommerce marketing strategies for startups, online retailers, and established brands across multiple industries. Help businesses increase brand visibility, drive qualified traffic, improve customer acquisition, and maximize revenue through integrated digital marketing campaigns. Collaborate with clients to translate business objectives into measurable marketing strategies by integrating Google Analytics 4, Google Search Console, Google Merchant Center, Meta Ads, TikTok Ads, Pinterest Ads, Klaviyo, Mailchimp, CRM platforms, marketing automation tools, pixels, tracking systems, and eCommerce analytics. Monitor campaign performance, analyze customer behavior, optimize marketing funnels, conduct A/B testing, and provide actionable insights to improve ROI and long-term business growth. Deliver solutions that combine digital marketing, eCommerce strategy, data analytics, automation, content optimization, and customer experience, helping brands grow their online presence, increase sales, strengthen customer loyalty, and scale sustainably across multiple digital channels. Key Skills E-commerce Marketing Digital Marketing Strategy Search Engine Optimization (SEO) Technical SEO Conversion Rate Optimization (CRO) Email Marketing Klaviyo Mailchimp Social Media Marketing Meta (Facebook & Instagram) Ads TikTok Ads Pinterest Marketing Google Ads Google Merchant Center Google Analytics 4 (GA4) Google Search Console Product Listing Optimization Sales Funnel Optimization Landing Page Optimization Content Marketing Marketing Automation CRM Integration A/B Testing Customer Retention Performance Analytics Brand Growth Strategy E-commerce Analytics

AI Video Creator & Creative Media Specialist

Feb 2021 - Present • 5 yrs 7 mos

Develop a wide range of AI-powered content, including AI UGC videos, commercial advertisements, explainer videos, product videos, 2D & 3D animations, logo animations, cinematic videos, promotional videos, social media ads, storytelling videos, educational content, music visuals, character animations, and corporate presentations. Oversee every stage of production, including scriptwriting, storyboarding, scene planning, AI asset generation, voiceover synchronization, motion graphics, visual effects, sound design, editing, and post-production. Collaborate with clients to translate creative concepts into compelling visual experiences by leveraging AI video platforms, image generation tools, voice synthesis, motion graphics software, video editing applications, and automation workflows. Optimize videos for YouTube, TikTok, Instagram, Facebook, websites, paid advertising campaigns, and other digital marketing channels while ensuring high production quality and brand consistency. Deliver solutions that combine AI creativity, cinematic storytelling, motion design, visual effects, sound design, and marketing strategy, helping businesses increase brand awareness, improve audience engagement, simplify content production, and maximize campaign performance. Key Skills AI Video Production AI UGC Video Creation Commercial & Video Ads Explainer Videos Product Animation 2D & 3D Animation Logo Animation Motion Graphics Cinematic Video Production Storyboarding Scriptwriting Video Editing Visual Effects (VFX) Sound Design AI Voice Generation Lip Sync & Avatar Videos Google Veo Runway Kling AI Higgsfield AI Sora Pika Luma AI HeyGen Synthesia ElevenLabs Midjourney Adobe After Effects Adobe Premiere Pro Social Media Video Marketing Creative Direction & Post-Production

Website Developer, Website Designer & Product Engineer

Jan 2021 - Present • 5 yrs 8 mos

Build responsive websites using Shopify, WordPress, Wix, Squarespace, Webflow, BigCommerce, Big Cartel, SharePoint, and custom web technologies, creating high-performing business websites, eCommerce stores, booking platforms, membership sites, learning management systems (LMS), portfolios, blogs, and corporate websites. Focus on UI/UX design, responsive layouts, accessibility, SEO, and conversion optimization to deliver exceptional user experiences. Engineer advanced product configurators and personalization solutions using Zakeke, Kickflip, Customily, Teeinblue, Shopify Product Personalization, and custom-built workflows, enabling customers to customize products through live previews, dynamic pricing, text and image personalization, color and material selection, variant logic, and print-on-demand integrations. I deliver solutions that combine creative design, front-end development, product engineering, automation, eCommerce strategy, and user-centered design, helping businesses strengthen their online presence, simplify complex purchasing experiences, improve operational efficiency, and maximize conversions. Key Skills Website Design & Development UI/UX Design Shopify Development WordPress Development Wix & Squarespace Development Webflow BigCommerce Big Cartel SharePoint Development HTML, CSS & JavaScript Responsive Web Design Technical SEO Conversion Rate Optimization (CRO) Product Configurator Development Product Engineering 2D & 3D Product Customization Shopify Product Personalization Zakeke Kickflip Customily Teeinblue API Integration Payment Gateway Integration CRM & ERP Integration Print-on-Demand Solutions E-commerce Solutions Website Performance Optimization QA Testing Website Maintenance & Technical Support Workflow Automation Analytics & Marketing Integrations